Once upon a question

Sheila here, writing with my partner in survey design Kim, of Leonard Research & Evaluation with a longform interview with esteemed evaluation colleagues Dylan Felt and Gregory Phillips II. At the time of this writing Dylan is a PhD student in Sociomedical Sciences—Sociology at Columbia University Mailman School of Public Health who studies the social conditions which produce health within transgender populations. Gregory is a tenured Associate Professor at Northwestern University who studies factors associated with health disparities among LGBTQ+ populations. 

Dylan and Gregory have been amazing in their generosity and willingness to share their vast knowledge in this space. We were honored to present a session on asking survey questions about sex and gender at Evaluation 2021, the annual conference of the American Evaluation Association. We’ve been fortunate to stay in touch with them since! 

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Asking Survey Questions About Sex and Gender

Sheila here, writing with my partner in survey design Kim, of Leonard Research & Evaluation with a longform interview with esteemed evaluation colleagues Dylan Felt and Gregory Phillips II. At the time of this writing Dylan is a PhD student in Sociomedical Sciences—Sociology at Columbia University Mailman School of Public Health who studies the social conditions which produce health within transgender populations. Gregory is a tenured Associate Professor at Northwestern University who studies factors associated with health disparities among LGBTQ+ populations. 

Dylan and Gregory have been amazing in their generosity and willingness to share their vast knowledge in this space. We were honored to present a session on asking survey questions about sex and gender at Evaluation 2021, the annual conference of the American Evaluation Association. We’ve been fortunate to stay in touch with them since! 

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Four steps for dealing with too many open-ended questions in survey design

Open-ended survey questions have the potential to yield high quality, rich, nuanced data that provide deep insights into people’s attitudes, behaviors, experiences, and more.

Sometimes we genuinely need open-ended survey questions to capture the information we’re looking for. Open-ended questions often feel easier to compose, and more natural to ask because they more closely mirror the way that we communicate with one another. 

However, in survey format, open-ended questions can also be very challenging for respondents to answer. 

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Must-have Ingredients for a Solid Survey Invitation

A good, well thought out survey invitation can go a long way in preventing frustration. Centering respondents in survey design means paying attention to the respondent experience from start to finish–including the survey invitation. It isn’t difficult to write a compelling and helpful introduction to your survey.

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