Four steps for dealing with too many open-ended questions in survey design

Open-ended survey questions have the potential to yield high quality, rich, nuanced data that provide deep insights into people’s attitudes, behaviors, experiences, and more.

Sometimes we genuinely need open-ended survey questions to capture the information we’re looking for. Open-ended questions often feel easier to compose, and more natural to ask because they more closely mirror the way that we communicate with one another. 

However, in survey format, open-ended questions can also be very challenging for respondents to answer. 

Must-have Ingredients for a Solid Survey Invitation

A good, well thought out survey invitation can go a long way in preventing frustration. Centering respondents in survey design means paying attention to the respondent experience from start to finish–including the survey invitation. It isn’t difficult to write a compelling and helpful introduction to your survey.