Designing Effective Surveys Begins with the Questions BEFORE the Questions! (cross post with actionable data blog)
The art and science of asking questions is the source of all knowledge. – Thomas Berger
Hey readers, Sheila here, writing once again with the marvelous Kim Firth Leonard, of the actionable data blog.
It’s survey design season, so get ready to flex those question design muscles! Well, to be truthful, it’s always survey design season in our data-saturated evidence-hungry society. As surveys have become ubiquitous, it is incumbent upon survey researchers to to cut through all the noise by developing the most effective instruments we can. And what’s the best way to get ready for any endeavor that requires flexing? A warm-up! Just as failure to warm up for physical activity can invite injury, diving into survey question design without a preparation process can introduce the possibility of gathering bad data. Remember the principle of GIGO? (more…)