The CASM that Bridged a Chasm: When Cognitive Science Met Survey Methodology and Fell in Love! (cross post with actionable data blog)
When Kim Firth Leonard of the actionable data blog and I write together, we usually refer to each other with a superlative – fabulous, magnificent, wonderful, etc. (all totally accurate, of course) – but now, I’m even prouder to call her co-author! Yes, we are in the throes of writing a book on survey design!
After a very successful presentation to a packed room at Evaluation 2014 in Denver, CO (if you were there, thanks!) we met with an editor at Sage Publications to pitch our idea and now we’re busy fleshing out chapters and excited to share bits with our readers along the way.
The foundation of our collaborative work lies here: “how evaluators ask a question can dramatically influence the answers they receive” (Schwarz & Oyserman, 2001, p. 128). (more…)